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SoSimple Philosophy

Our philosophy is Simple.

Every day that goes by, water gets closer to becoming a non-renewable resource on our beautiful planet—so how come it makes up around 70-95% of your skincare products?!

Water can be a helpful ingredient for particular uses; however, too often it is used as nothing more than an affordable way to bulk up a product.

We wanted to make pure skin care, so we TOOK THE WATER OUT of the formulas and created water-less natural skin care; protecting the environment and your skin!

In place of water, we opted to use bio-active, concentrated ingredients like unique NZ plant extracts and hydrosols, low-molecular hyaluronic acid, antioxidants, vitamins, clays and precious botanical oils.

We feel that selecting unique New Zealand botanicals where available is important in moving towards a sustainable economy that has a positive impact on us all.

The line is free from animal testing, parabens, mineral oil, sulphates and phthalates.

Our skincare is:

  • Pure: No water added. No parabens, No SLS, No mineral oils. 
  • Green: Maximum amount of natural ingredients. 
  • Eco-friendly: Our products are packaged in glass, not plastic (except the deodorant). We believe our products do not need outer box packaging which just gets thrown away.  
  • 100% New Zealand made, cruelty-free and suitable for sensitive skin types.
  • 99% vegan.


SoSimple aims to be as eco-friendly as possible to the environment AND your skin!


All our products are lovingly developed, processed and packaged in our dedicated workshop based in Auckland, New Zealand, so you can be sure to receive the freshest product possible.